Just visited Jockey.com and noticed they’re promoting StayNew T-Shirts.
Our exclusive StayNew™ Technology will make your T-shirts and underwear look and feel like new, wash after wash.
Note: These are undershirts although they refer to them as t-shirts. Also, there doesn’t seem to be a “StayNew” line, but rather it seems as though they are using it to describe a fabric feature.
The “technology” used in these undershirts could be some form of teflon or other protective fabric coating.
Jockey StayNew T-Shirts Features
- Site: Jockey.com (link)
- Reduced pilling & fading
- Stays whiter & brighter, after repeated washings
- Double-needle stitching
- Reinforced collar, so it lays flat
- Longer length for tucking