There’s no better way to start of the New Year, than by sharing a fun find.
A reader in search of a classic mock neck t-shirt from Jockey:
Do you recall the Jockey Bo’sun T-Shirts? Jockey likely quit making them, but there has to be something similar.
The Jockey Bo’sun T-Shirts were high neck (almost mock turtle) with a substantial cotton fabric. Most T-Shirts today are so flimsy.
I have tried to find even anything archived on Jockey Bo’sun T-Shirts…nothing.
Would you have any information on this Jockey legacy product, or anything similar?
Where To Buy Jockey Bo’sun T-Shirts
I’m fortunate to have some direct contacts at Jockey Corporate, and one of them happens to be Jockey’s official corporate historian.
I reached out to my pals over at Jockey, to see if they could lend a hand in locating the Jockey Bo’sun T-shirts. Here’s the reply I got:
Along with being Jockey’s corporate historian, I happen to be a long-standing devotee of this particular shirt, so you really came to the right place.
Sold under the umbrella of “Jockey Life,” the Bo’sun shirt debuted in 1964, as a product aimed “at the young man who enjoys life.” As it was aimed at a younger clientele presumed to be leaner than older consumers, the product was sized for a slimmer fit than other Jockey products. It remained a strong seller through the 1980s.
The styling changed through the years, as the length of the shirt’s sleeves and tail were adjusted to be more congruent with other Jockey T-shirts.
In the early 1990s, department store buyers started to demur. The overall Bo’sun styling seemed out of fashion, and many stores stopped carrying it. A few (including Marshall Field’s of Chicago, Dayton’s of Minnesota and Hudson’s of Michigan) continued carrying this shirt because, they said, they knew that their loyal shoppers were still buying the product and it was still making money. To bolster sales, Jockey began reaching out to sell direct to uniform supply stores and to fire and police departments, where the shirt was popular for its clean neck line.
By the turn of the 21st century, there wasn’t a single department store anywhere that would carry the Bo’sun shirt, and so it became an online exclusive at Jockey.com, where it was marketed as the “Mock Neck Tee,” which was more descriptive of the shirt’s unique design than the old Bo’sun name.
As Tim said, it can be found at Jockey.com or here on Amazon.
From a customer service standpoint, my only recommendation would be that shoppers buy one size up from their usual T-shirt size, bearing in mind that this shirt was sized smaller than average from day one.
Please let me know if there’s anything else you need.
Thanks, John (from Jockey)
Jockey Mock Neck T-Shirt Review
At the time, he was very pleased with them and would recommend them.
In reviewing some of the more recent reviews, many folks give them high marks. Though as John mentioned, sizing up is a common recommendation of the reviewers.
Do You Wear Jockey Mock Neck T-Shirts?
If you were a former Jockey Bo’sun T-shirt or are a current Jockey Mock Neck T-Shirt wearer, would love to hear what you think.
Drop your feedback in the comments section below.