Here’s a fun factoid of information. Did you know that the underwear brief first made it’s debut in 1935?
On today’s date (1/19) back in 1935 men’s briefs were first sold at Marshall Fields and in the first 3 months of being on the market, over 30,000 of them were sold!
Came across this interesting article on the Daily TWiP that chronicled the introduction of men’s briefs. Here’s a quick snippet from the article:
Briefs were the brainchild of Arthur Kniebler, an apparel engineer at Coopers Inc., a company that manufactured hosiery and undergarments. Kniebler did away with the leg sections of the drawers and reworked the fly, creating the now-ubiquitous Y-front design. The result was a comfortable, supportive undergarment that allowed for less restricted movement and permitted easy access for necessary activities.
Coopers named the new style the “Jockey,” as the level of support it offered the wearer was comparable to that of a jockstrap, which had been used by bicyclists and other athletes since the 1870s. The briefs sold so well that Coopers changed their name to help consumers identify them with their new style. The company is known as Jockey International, Inc. to this day.