Update 1/2014 – After noticing the site was no longer operational, I followed up with the folks at UnderThread.com and got the following update:
Underthread.com is no longer operating. The business was begun as part of the required curriculum at Harvard Business School. Upon the completion of the program the management team decided to halt operations and liquidate the business as the consumer demand was not sufficient to generate sustainable profits.
— Original Article —
UnderThread (was underthread.com) is a new innerwear subscription service, looking to offer a simple way to purchase underwear, undershirts, and socks.
UnderThread is the simplest way to replenish your worn-out underwear, socks, and undershirts (aka “underthreads”). Sign up. Select your size. Every month get new underthreads delivered right to your door. Enjoy NOT shopping for underthreads.
Currently their offering only includes underwear, but undershirts and socks are coming soon.
Reminiscent of the very popular Dollar Shave Club YouTube video, the guys over at UnderThread created the video below to introduce their new underwear and basics subscription service to the masses.
Sites That Link to this Post
- Best Undershirt & Underwear Videos? | Undershirt Guy Blog | June 12, 2014