UnderThread Launches Subscription Service. Wanna Be A Jackalope?

May 12, 2013 | By | 3 Replies More

Update 1/2014 – After noticing the site was no longer operational, I followed up with the folks at UnderThread.com and got the following update:

Underthread.com is no longer operating. The business was begun as part of the required curriculum at Harvard Business School. Upon the completion of the program the management team decided to halt operations and liquidate the business as the consumer demand was not sufficient to generate sustainable profits.

— Original Article —

UnderThread (was underthread.com) is a new innerwear subscription service, looking to offer a simple way to purchase underwear, undershirts, and socks.

UnderThread is the simplest way to replenish your worn-out underwear, socks, and undershirts (aka “underthreads”). Sign up. Select your size. Every month get new underthreads delivered right to your door. Enjoy NOT shopping for underthreads.

Currently their offering only includes underwear, but undershirts and socks are coming soon.

Reminiscent of the very popular Dollar Shave Club YouTube video, the guys over at UnderThread created the video below to introduce their new underwear and basics subscription service to the masses.

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About the Author ()

Tug is the world's undershirt expert. He is also one of the most knowledgeable individuals on sweat management solutions, men's shapewear, grooming, and new fabric technologies. Got a question? Visit Tug's contact page and hit him up.

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  1. Best Undershirt & Underwear Videos? | Undershirt Guy Blog | June 12, 2014
  1. Will

    says:

    I watched it with the sound off and still found it comically amusing. Definitely bodes well.

    • i do that too, will. the only negative for me is that it’s a bit of a knock off of the dollar shave club video.

      though, i’m sure the dollar shave club is kinda flattered that so many people like their video and get “inspiration” from it (:

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