I get TONS of pitches every day. OMG, do I get pitches. The truth is, most of them are pretty terrible, and some just downright suck.
They come in varying forms, but the lion-share of them are generic in nature, non-personalized, and pitching product categories I don’t even cover!
I guess I’m on some media list now.
Oh, and ever since I’ve been covering certain Kickstarter and Indiegogo campaigns, I get emails from folks launching campaigns that have no relation to my coverage genre. It’s like these folks just Google “kickstarter” or “indiegogo”, find my site in the search results and figure they’d just send me a blind pitch, since I covered other crowdsourcing campaigns.
Most of these email pitches just go in the trash. But one pitch recently caught my attention.
Actually, it wasn’t a pitch at all.
The “Pitch” That Got My Attention
We may have corresponded in the past, but just thought I’d make a quick personal intro.
My name’s Greg, I’m a publicist (culture/ lifestyle/ fashion/ travel).
I know your inbox fills up fast, is there anything I should know when contacting you to make both my pitches more succinct and emails more enjoyable?
What Greg Did Right
Although Greg did not address me personally in his intro email, he took the time to ASK ME how I liked to get/receive pitches. That’s pretty refreshing.
He didn’t just blindly pitch me some product. He was actually, in a manner, pitching himself. Smart move Greg.
I can tell you in the last 2-3 years receiving thousands of pitch emails, I have NEVER received an email like that, and because of that, I gave Greg the courtesy of a response.
I gave him tips on what pitches to send to me, and also gave him a secret code to use in the subject line of his emails to me, which would allow them to stand out from the others so I can pay attention to it.
I don’t know if Greg will ever be representing a brand that has products that I’d like to cover, but I can tell you one thing — if he sends me an email, I’ll be opening it.
Publicists / PR & Marketing people take a lesson out of Greg’s playbook and see how sending a thoughtful introduction to a blogger or media outlet in advance of sending them pitches works for you.
You can thank Greg later.
Sites That Link to this Post
- The RIGHT Way To Pitch A Blogger or Media Outlet | December 11, 2014