Tag: target in-store only products

Target Looking to Combat Showroom Effect. Asks Suppliers for In-Store Products Only

Target Looking to Combat Showroom Effect. Asks Suppliers for In-Store Products Only

By way of the Wall Street Journal and Forbes, I learned that Target has recently asked many of its vendors to offer in-store products only. Is it the right solution to combat the showrooming effect? Or can Target implement some other innovations that make the in-store purchase worth the visit?

January 25, 2012 | By | 5 Replies More
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