Just launched today online, the Edun and Photographer Ryan McGinley’s Limited Edition T-Shirt line was designed to help save the African Wild Elephant.
100% of the t-shirt sale proceeds will be donated toward saving the African elephant, via WildAid.
Here’s some more information about the cause and the folks behind it:
EDUN x Ryan McGinley T-Shirt Celebrates the African Elephant with WildAid
EDUN introduces a Limited Edition T-Shirt with a photograph of the iconic African elephant shot by Ryan McGinley. McGinley also photographed EDUN’s Spring/Summer 2013 ad campaign “African Shower,” which celebrates the beautiful African elephant in danger of becoming extinct due to illegal ivory trade.
Proceeds from the sale of each T-Shirt will be donated via WildAid.org, whose mission is to end the illegal wildlife trade in our lifetimes by reducing demand through public awareness campaigns and providing comprehensive marine protection. 35,000 elephants are killed per year as a result of the ivory trade.
The unisex T-Shirts are available exclusively on EDUN.com, available today, in black or white for a limited time only. Made from 100% Tanzanian Cotton, the T-Shirt is $48 US and 39 Euro. All proceeds go to saving the African elephant via WildAid.
Direct Link to Men’s: http://us.edun.com/men/edun-x-ryan-mcginley-t-shirt-1
Direct Link to Women’s: http://us.edun.com/women/edun-x-ryan-mcginley-t-shirt