The Advertising Standards Authority (ASA) banned Unilever-owned Sure deodorant (antiperspirant) commercial for false claims.
Nivea shot back and challenged Unilever of whether or not the claims could be proven. Unilever stated that independent testing showed the product performed better, but the ASA concluded that the Unilever claim could not be properly substantiated.
By Andrew McDougall+, 04-Jun-2015
Unilever has had a telling off from the Advertising Standards Authority after rival Beiersdorf claimed that advertising for its Sure antiperspirant made claims that it was more superior to the German firm’s Nivea deodorant.
If you’re looking to prevent getting yellow pit stains on your shirts, your best bets are to:
- Switch to a deodorant as deodorants have very little aluminum, which combined with sweat, is the primary cause of these stains – though, you won’t have any underarm sweat protection
- Make sure you let your antiperspirant fully dry before putting on your undershirt or shirt, or possibly use a fast-drying antiperspirant like Axe Dry Spray Antiperspirant or any other Dry Spray Antiperspirants.
- Switch to a 7-day antiperspirant like SweatBlock or Kleinert’s Dry Body Wipes
- Look for a more permanent underarm sweat prevention solution like botox (6 months) or miradry (permanent)
- Wear Undershirts (prevents getting stains on your nice shirts)
- Don’t wear a shirt at all (though, not so practical)
Category: Sweat Management