Interesting new Mobile App and Marketplace that allows consumers to discover, interact, and buy from top hand-picked brands.
Received the following email from the co-founder, introducing me to Orchid Mobile Marketplace.
Hi Tug, I’d like to start of by saying that I’m a big fan of the blog.
My name is Jorge, and I’m the cofounder of Orchid, the world’s first mobile marketplace that provides brands with a new way to sell and connect with customers.
I’m writing because we’ve partnered up with some really great underwear brands, such as Mack Weldon, Donn Mason, Pull In and Jake Joseph to name a few. We really think your readers would enjoy our app.
If you’d like to give Orchid a try, you can download it by going to tryorchid.com/app. If you enjoy the app, we’d love to work together to get the word out and start promoting these amazing brands.
Orchid For Consumers
From my point of view, the appealing thing about Orchid is two fold:
- From within one beautifully designed mobile app I can discover and connect directly with a select group of specialty brands that excel in their category.
- I can buy direct from the brands so I don’t have to worry about any middleman. Orchid provides the platform to facilitate transaction.
In simple terms, think of it like a highly specialized mobile eBay-like application, but with a whole lot less clutter.
Orchid for Merchants
I could see the big draw for merchants being:
- Brand exposure to a whole new set of consumers — though that will surely depend on what kind of critical mass Orchid can achieve.
- Better mobile shopping experience: Generally speaking, shopping within a mobile application is currently a much better experience than shopping on a mobile website. I think that will become less so with newer technologies like HTML5, where I’ve seen some amazing app-like mobile websites that are stunning and very easy to navigate
- Be in good company with other amazing brands: For us guys, there’s nothing worse than have TOO MANY options to look through. Having a smaller selection of hand-picked brands means a merchant won’t have to compete for product-related mind share as much. But, because all the brands in the marketplace are expected to be great, it’ll make for a different flavor of competition.
- No need to develop your own mobile application — that’s a huge expense because you have to do it for the different mobile platforms, and keep it up to date. Plus, what consumer wants to download a merchant’s mobile app just to buy a few items from them from time to time? That just doesn’t make any sense to me.
- Simple pricing: 85% goes to the Merchant, 15% goes to Orchid. Nothing else. Can’t get much simpler than that.
For now, Orchid is only available for iPad/iPad Mini, but the company is currently working on support for Android and the iPhone.
I don’t have an iPad or iPad mini, so I couldn’t check out the app.
For those of you who do, I would love it if you could download and install the Orchid iPad App and let me know what you think of it. Tell me about it down in the comment section below.