Did you know that my buddies over at Jockey invented the underwear brief in 1935?
Well, they did, and they’re celebrating their 80th birthday in style.
Here are the deets:
Jockey is celebrating 80 years of the brief this week!
The actual anniversary of the Jockey underwear brief is January 19, 1935 but we have a mini campaign honoring the brief at Jockey.com/80.
We’re giving away prizes including one lucky winner getting 80 pairs of briefs – enough to last 10 years! (Contest only open to U.S. Residents)
We’ll be engaging on social and having some fun this week.
Our blog has an entry detailing how the brief came to be, and almost never happened!
Here’s a link to our briefs page. As you can see, the brief has come a long way.
Visit Jockey.com – Enter the 80 Pairs of Briefs Giveway