For those guys who are super into convenience, a new innerwear (undershirts, underwear, though no socks) subscription service for men has recently popped onto the seen.
CRC is thrilled to introduce JocksNTees.com, an online subscription based underwear and undershirt delivery service for men, just in time for the first day of summer.
Start the summer anew by getting exactly what you want, what you have always worn, conveniently delivered when and where you want.
JocksNTees Subscription Service Details
- Site: JocksNTees.com
- Innerwear Items: Undershirts, Underwear
- Undershirt Styles: Crew, V-Neck. Colors: White
- Underwear Styles: Brief, Boxer Brief, Boxers. Colors: Various
- Brands: Hanes, Fruit of the Loom
- Sizes: All sizes up to Big Mans sizing (2XL, 3XL)
- Subscription Options: Monthly, 2 Months, 3 Months, 4 Months, 6 Months, 9 Months, Yearly
- Pricing: Based on the item purchased
- Shipping: Free
JocksNTees: How it Works
JocksNTees Promo/Product Video
JocksNTees: No Single Packs or Single Purchases
One thing I found interesting is that, as of the writing of this article, JocksNTees does not offer 1-pack items on subscription. With the undershirts, the options are 3, 4, or 6-pack only. Underwear is available in 2-7 packs.
Also, they don’t allow one-off purchases, though I would assume you can cancel your subscription at any time.
I’m a bit confused as to why JocksNTees would take that approach. I don’t know about you, but if I load up on a couple 4 or 5 pack of undershirts, I probably wouldn’t need to stock back up for well over a year.
Are InnerWear-only Subscription Service Business Sustainable?
JocksNTees joins a long list of innerwear-based subscription services, including Manpacks, BlackSlocks, Fresh Under Club, Man Made Simple (Closed), Freshpair, MeUndies, Sababu (Closed), JackThreads (Closed), UndershirtsMonthly.com (Footer still says 2010), MonthlyBoxers.com (Footer still says 2007), Mr. Davis, Mack Weldon, Manvelope.com (New).
While I understand the market excitement of “set it and forget it” subscription services, I’m not sure its practical for all categories of business.
For disposable items, it makes perfect sense. For blank-of-the-month club offerings (get something new/different each month), that seems to make sense too. But for items that really don’t wear out very fast like undershirts, underwear and socks, I question whether or not consumers will just buy into the initial hype, then simply drop off after a short while.
Which begs the question — Will InnerWear-only Subscription Services survive over the long-haul? Will consumers really demand that their favorite innerwear brand offers them a subscription option?
Don’t get me wrong, I fully believe that some innerwear subscription business will thrive, like BlackSocks.com. But how many will?
Inquiring minds (mine) want to know. Welcome JocksNTees — wishing you all the best in your new endeavor.