Wowzers, a 5-pack of v-neck undershirts is only $9.97 ($1.99/each). Knowing about all the logistics needed to get an undershirt made, I am just baffled on how any company can offer an undershirt for under $2.
Think of it: Cotton, yarn spinning, knitting fabric, cutting shirts, sewing, labeling, folding, packaging, all the transportation needs throughout the supply chain, especially importing all the product into the United States. How in the world can all that be done well below $2, and leave enough room for Gildan to make a profit?
I don’t know how they do it, but kudos to Gildan for coming out with a value-priced line of underwear, that’ll easily compete with the likes of Hanes and Fruit of the Loom, so as long as the product is comparable in fit and feel.
Looking at one of Gildan’s approach to marketing the new undershirt/underwear items:
“Your Body’s New Best Friend”. “It’s about time you had a favorite undershirt”
To see their ads, visit the Gildan site, then visit the Gildan section at Walmart.com.
I like their ad visuals — using stitching for the lettering — that’s something I haven’t seen before (or that recently).
Though, I have seen very similar messaging for other undershirts many times over. I’m curious if these folks are taking “inspiration” from each other, or if the marketing people come up with copy, but never check to see if the premise has been used before.
I’m glad to see though, that they have some other ads running too, including: “A Needle and Thread’s Highest Achievement” (Undershirt), “The Best Kept Secret Between You and Your Jeans” (Underwear), “Over Qualified to be an Undershirt” (I like this one).
Gildan Underwear Commercial
(Video No Longer Available)