Frank & Oak Curated Men’s Clothing Online Retailer Launches Everyday Functional Wear Collection

April 8, 2013 | By | 2 Replies More

Maker of radically affordable and stylish new clothes, Frank & Oak, offers fresh new men’s clothing collections, each month, and all for under $50.

The online membership site recently announced the release of their Athletic line (FOA), which will initially offer a group of innerwear, including undershirts, boxer briefs, and briefs.

Frank & Oak gives shoppers a personalized experience by essentially surveying men about the looks they like and the features they demand in their clothing, then sends them magazine-like content to inspire them to upgrade their wardrobes at least once. Frank & Oak offers a brand new collection on the site monthly, all sold for $50 and under. http://www.frankandoak.com/about/media/foa

On March 21, Frank & Oak will introduce Frank & Oak Athletic (FOA), a line of functional wear for everyday work and play.  The initial line will feature single packs of soft, cotton briefs and boxer briefs ($14), and single packs of moisture-absorbent cotton crew neck and v-neck t-shirts ($18). FOA products will be updated seasonally, and will sell alongside Frank & Oak’s curated monthly collections.

FOA-Microstretch-V-Neck-HeatherFOA Product Details

Undershirts

  • MicroStretch Line
  • Price: $18/each, $16/each for two or more, plus tax (looks like it charged me 15% tax)
  • Fabric: 95% cotton / 5% spandex
  • Styles: Crew Neck, V-Neck
  • Colors: White, Heather Grey, Jet Black

Underwear

  • Form Fit Line
  • Price: $14/each, $12/each for two or more, plus tax
  • Fabric: 95% cotton / 5% spandex
  • Styles: Boxer Briefs, Briefs
  • Colors: White, Heather Grey, Jet Black, Crimson, Navy, Teal

Other Membership Site Features

  • Registration required to browse site. Easy sign-up via Facebook, or your email
  • Reminders on your favorite items: every 1 month, 2 months, 3 months
  • Filter collections by shirt, pant, and blazer sizing. When I set my shirt size to Medium, the website greyed out all the items that were not available. Strangely enough ALL of their Medium sized undershirts, in every style and color, were out of stock. You can put yourself on a wait-list though, with one click
  • $6 Flat Rate Shipping to Continental U.S. and Canada
  • Hunt Club Premium Membership. Free to join. Free home try on, Simple returns and shipping: Free, 8% credit back on all orders – use for future orders, invitations to special events and promotions, priority access to each issue, exclusive products

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Category: News

About the Author ()

Tug is the world's undershirt expert. He is also one of the most knowledgeable individuals on sweat management solutions, men's shapewear, grooming, and new fabric technologies. Got a question? Visit Tug's contact page and hit him up.

Comments (2)

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  1. Elliot

    says:

    Do you sell gift cards?

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