Dov Charney Launching American Apparel Rival

April 10, 2016 | By | 1 Reply More

Dov Charney, ousted American Apparel founder, is starting a new American-made t-shirt and underwear brand in American Apparel’s back yard.

Not unlike the humble beginnings of American Apparel, Charney’s new venture will initially focus on the wholesale side, selling basics to screen printers.

The target launch for the new initiative is end of 2016, with a direct-to-consumer entity selling through the online channel.

Charney will locate his new company in South Central LA, a soon-to-be epicenter of the creative Maker-movement, and just a few miles away from American Apparel headquarters.

I’ve gotta admit after watching the interview below, Charney’s vision for his new venture seems pretty compelling.

Also, I really appreciate the sentiment of what Charney will be printing on the back of their care labels:

This product was sewn in South Central Los Angeles in a fair wage manufacturing environment that exceeds new city wage laws.

Our workers are part of our company.

We know their names and their faces and we are committed to making products in such a way that advances their lives and the health of the community.

The full PBS interview below:

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Tug is the world's undershirt expert. He is also one of the most knowledgeable individuals on sweat management solutions, men's shapewear, grooming, and new fabric technologies. Got a question? Visit Tug's contact page and hit him up.

Comments (1)

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  1. DK

    says:

    Very cool news. I hope it goes well and keeps the jobs in the USA. It will be interesting to see the style and cut of these tees. For the money and the style American apparel really has not grabed my attention.

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