If you ever dreamed of going into outer space (and smell good at the same time) listen up.
I just got word that AXE is launching — actually relaunching — their Apollo line of products this Super Bowl Sunday, and combining the product launch with a contest where a few lucky individuals can win a trip to outer space (was on axeapollo.com).
To celebrate the biggest product launch in its 30-year history – the launch of the Apollo line of products – AXE will premiere a :30-second television commercial titled “Lifeguard” on Sunday, February 3 during the third quarter of Super Bowl XLVII. The commercial, which can be viewed online starting today at YouTube.com/AXE, will direct Super Bowl viewers to enter a contest by this Sunday to win a trip to space (along with 22 others to be selected from Axe consumers entering the contest later) on a flight with international space agency Space Expedition Corporation (SXC).
Since this is the AXE Brand’s Super Bowl debut, fans who are in New Orleans should look for AXE Astronauts on the red carpets of the hottest parties including ESPN, Maxim, Rolling Stone and One Oak.
For this campaign, we’re tagging @Axe and using the #inspace hashtag:
Click This To Tweet > ‘Dear @Axe, please save my place #inspace!‘
Contest Rules: No purchase necessary. Void where prohibited. AXE Apollo Big Game Sweepstakes is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 or older. Begins 1/9/13 at 6:00:00 a.m.PT & ends 2/3/13 at 11:59:59 p.m. PT. For official rules, click here (was on axeapollo.com).
Here’s a quick blurb about the AXE Apollo Product:
AXE Apollo is a classically masculine fragrance that will leave you smelling like a hero, because everyone knows that nothing beats an astronaut. It’s fresh combination of crisp fruits & creamy background will make sure you always get a hero’s welcome.
AXE Apollo Super Bowl TV Commercial
Here’s the commercial that is supposed to be airing this Sunday.
(Video No Longer Available)